Tu puoi – Abbattiamo le barriere
One of the biggest challenges of our time: making disability a new opportunity for everyone, not looking at it as an insurmountable obstacle.
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Strategy
Brand strategy, UX/UI strategy, social strategy
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Design
UI/UX Design, Art direction
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Client
Tupuoi
Tearing down the cultural and physical barriers which don’t allow people with disability to live their everyday life.
It’s not acceptable that in 2021 there are still places where a person with a disability can’t live his/her everyday life.
Everyone who experiences a disability or who lives with a person with a disability knows very well how important is accessibility: the possibility to make use of services and spaces without architectural or logistic restrictions. Nevertheless, it may happen that you don’t know how to find accessible spaces and services. Tu Puoi lets the user geolocate and find restaurants, museums, parks, beaches, cinema, cash machines without architectural barriers.
An integrated communication, a positioning app with multiple services, with a booking and purchase service.
Our graphic design team realized our logo and the entire brand identity. The team UX/UI attended to the design of the whole worker/user experience, developing wireframe and prototypes for the next app validation tests. The Software development team, after the final validation of the prototype, made the app which is available on Apple and Android stores.
Active engagement of the partners, awareness on the issue of disability, increase of the local visibility.
Registered
Restaurants
To-go
orders
Medical offices
Monthly downloads of the app